How to track local keywords in pro rank tracker
- #HOW TO TRACK LOCAL KEYWORDS IN PRO RANK TRACKER SOFTWARE#
- #HOW TO TRACK LOCAL KEYWORDS IN PRO RANK TRACKER ZIP#
#HOW TO TRACK LOCAL KEYWORDS IN PRO RANK TRACKER ZIP#
Google Maps results for the same keyword phrase may look slightly or even very different depending on the searcher’s location, even within the same zip code. How do your numbers stack up to competitors? How many times does your business appear in results?Ĥ.
With just a few local rank tracking tools available, you are bound to do some additional research, so when evaluating local rank tracking tools, consider the following:ģ. Smaller SEO operations (three or fewer keywords) may be able to get away with a browser plug-in, but larger web marketing outfits with multiple clients should probably invest in web-based SaaS, which offers more advanced features and can handle larger keyword volumes.
#HOW TO TRACK LOCAL KEYWORDS IN PRO RANK TRACKER SOFTWARE#
There are a handful of local SERP tracking tools out there - in the form of web browser plug-ins, desktop applications and web-based software as a service (SaaS). In searches that are not geo-modified, Google elevates proximity as a rank factor, implying you’re looking for something nearby. Results may be farther away than you’d see otherwise (the best French bistro may be on the other side of town).Īnother thing to pay attention to when tracking keyword phrases is whether or not they are geo-modified - that is, is there a named geographical area that Google has been instructed to search within? If so, prominence and relevance are given more weight, as these queries are typical of someone planning travel or already in transit.
This is how and why a small, locally owned business with one location can outrank national chains with multiple locations in the same area: On local SERPS, Google measures the gravitational pull of your business on regular SERPS, it measures the sway of your website - content, links, user experience, etc. The key distinction between local SERPs and regular SERPs on Google is the inclusion of the Local Pack, and it’s why leveraging the GMB/Google Maps relationship is so important. The Difference Between Local SERPs And Regular SERPs Pictures and videos, reviews, Google Posts and feedback further elevate that. Consistent citations, or mentions, of this information elsewhere online bolsters the trustworthiness and authority of your business in the eyes of Google. What do I mean by that? At minimum, the name, address, phone number and website (NAPW) data from your GMB profile is directly supplied to Google Maps. Thus, a fully optimized GMB profile is always a good place to start when discussing local search engine results pages (SERPs).